High Heeled Traders
  • Contact email: charmel@highheeledtraders.com

Girl Power Trading

I remember when I was new to investing in the stockmarket, I tried to learn the most I can about what to buy, what are the entry techniques, what do technical analysis mean, fundamental analysis. Dr. Tharp opened my eyes to this truth — “Being right has nothing to do with making money”. SHOCKING!!! I know… For example, a popular stock in the PSE like URC plunges by 4% today! When the PSE Index is up by 133 points or 1.9%. Or even fixtures in US shopping like Walmart (who does not go to Walmart!) in the US dives like last time it reported earnings.

So what does every investor need to do to make money? Number 1 is controlling risk. And there are 3 areas of risk that we should recognize and I will be discussing in depth in the Low-Risk High-Reward Investing Workshop. Save time, money and hair! Learn what it takes to make money in the stockmarket. Just in time for Christmas we are offering a special rate of only 1,500 pesos.

Here again is the link to learn more about our fantastic content


Send me a message or email me at charmel@highheeledtraders.com for payment details. See you on Saturday!

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December to Remember

November 30, 2015

This is going to be a December to remember. Yes, this is it! Finally, just like “everyone” predicted, interest rates will rise in 2015. December 2015. Glad we are on track to meet the “duedate” – if only just. :) Today’s business day will evolve around what happened last “Thanksgiving weekend” which, I heard was “in-line” with expectations, I was scouring for news and there isn’t much about it. I guess we haven’t got bad sales for it to be headline-worthy. So we’ve jumped past Thanksgiving and we’re faced with a heavy week of economic reporting events. Here are some of the major economic events:

Monday – International Monetary Fund will decide whether to grant China’s yuan status as a reserve currency. This is a BIG deal but somehow has quietly slipped past media. (You’d think it’s a done deal?)
Tuesday – ISM Manufacturing
Wednesday – US Fed Chair Janet Yellen starts her testimony in Congress (2 days) as well as Beige Book being released
Thursday – Jobless
Friday – Employment situation

Plus we have ECB’s monetary-policy decision on Thursday, widely anticipated as an event supportive to the European economy and by extension, to the stockmarket. US economy I think is perceived to be strong enough to withstand that first rate increase, and whatever turbulence from China or the bullish US dollar. Good news all-around. Naturally, I’m getting “high”.



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Fragile China

November 27, 2015

I hope you all had a wonderful and warm Thanksgiving Day for those celebrating the occasion. It’s a half-working day too today, so it is likely that holiday-makers will stretch R&R up to the weekend, and just like Wednesday we would see light trading volumes, this day could also be very volatile owing to some contrasting market sentiment overseas — Europe confidence is high thanks to more stimulus promised (article here) but China is not reassuring at all with the latest economic report showing industrial profits have fallen yet again — 4.6% in October. (Article here) I mean, yes they keep promising stimulus, but the question is – do they work?! I’ve said it before — with Euro weakening, China has more competition from better quality, better value products that Euro-area factories are producing. Affordable Made in China or Affordable Made in Germany… you know what you’d buy…

So what’s with China, followers of my blog might remember that I’m very bearish and admittedly sceptical about the growth prospects. Last I wrote about it, the market sailed on however, but I watched it thinking it won’t last. It’s the valuation factor again, and we might dismiss those Price-Earnings Ratio (which is a handy indicator) as just a number but in real-world sense it means that people are paying a lot more for something than what they are worth. This situation is all to familiar, say you bought a shoe that looks really nice when you bought it, but after 2 times you’ve worn it, the edges immediately gape open, or basically starts to fall apart. It’s not a good feeling to have overpaid, ever!

The US might shrug it off though, since they have experienced healthy (and steadily improving) job market through all the overseas drama…. so, keep calm and give Thanks….


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Short and Sweet

November 24, 2015

This week it’s going to be a holiday-shortened week in the US, so it’s a clue. People are going to take profits off the table, and that’s what I’ve been waiting for. The market finally took a step back. A decline for a few days for sure, a buying opportunity, but beware, it’s not going to be for every and all stock out there. Take for example, oil and gold that has just been on a slow-grind. You’d think they are low already, but they’ve just continued to slip.

Anyway, I did say I was waiting for this, just last night AAPL, lost more than 1% and it would go down some more. If you were keen on options, you could have outlayed a small amount like .20c on the 116 Put option and go to bed then waking up to .39c value on the 116 Put, making 95% on your trade. FB also went down, and so one with some “hot stocks” that are going to look like good picks this week.

People are going to be focused on Thanksgiving Day in the US, and a lot of people are going to be trooping to their favourite stores to get themselves whatever they like ,,, hopefully on bargain price. So there’s the sweet opportunity in the RETAIL sector, (WMT, NKE, TGT, BBY) even technology stocks are in to the party – Amazon, Ebay, Apple.

But wait! The GDP number is coming out Tuesday so there’s going to be a volatile run again. Bad news is good news and good news, may well be,,, good news,,, or not! But you know what, this is the beauty with Options — it can let you construct a strategy to profit whichever way the market with a “straddle”. That’s why I am so excited for my workshops coming on December 5 and upcoming webinar series after. Get the details here and let me know early because we got some pre-workshop materials to send out to help you prepare. Email me at

Here’s an insightful video on the Retail sector from Bloomberg.

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Current Workshops

November 20, 2015

Happy to be invited by Finance Manila to help with the investing education for their members.
Here are the forthcoming workshops


This is our foundation workshop that discusses how to make money from actively investing your money in the stockmarket, and how to assess the business environment (what the market is doing) and how to choose the best strategy.

What You Will Learn
• The investing mindset you need to be successful
• Why investing / trading is a business
• How to avoid the loss trap
• How your personality impacts your investing
• Using a structured investing approach
• Developing your system or investing/trading rules
• Understanding the big picture and how to fit your strategy
• Human inefficiencies that lead to losses
• How to translate information to profits
• Understanding how foreign funds and big institutions think
• Market Movers
• Prediction and expectation models
• Effective entry techniques
• 3 major risk areas and how to manage them
• Profit-taking exits


What You Will Learn
Some of our Cutting Edge Content

•The U.S. Financial Universe
•How Big Money Plays the Game
•How to Find Your Edge
•The Best Stocks to Invest On and/ Or Trade
•Effective Long (Bullish) and Short (Bearish) Strategies
•Generating a Monthly Income Using Stocks You Already Own (Thru Options Contracts)
•Trading Examples
•Opening a U.S. Brokerage Account
•Tools and Resources for Investors

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Rate Rise Happy

November 19, 2015

Just want to highlight the US market movements of recent days. Paris got attacked, and while the Asian markets fell early, there was recovery throughout the day, and by the time the US market came around, the panic has dissipated which looks like the day is just starting off like any ordinary day. You have to take note of this behavioural pattern, there is fear of the unknown at the start, and as the day progresses, it becomes clear where the negative effects are — and the negative effects are limited, at the end of the day only travel and airline stocks declined. With the airline stocks, this may qualify as a buying opportunity for the medium-term given how oil prices remain slack, and the potential for another terrorist attack is lowered by the increased security and intelligence gathering. However, just so you know, ISIS themselves are saying there will be more attacks to come.

The US Fed came out with the minutes of their last meeting also last night, where it is no surprise (and they have been saying for months now) that the rate hike is coming, is needed, investors took note in the Minutes that they are proceeding with a gradual pace, so that the economy will remain buoyant. Frankly, I was expecting more volatility in the market last night, but you have to put away preconceived notions and just go with the market. And the market cheered the policy with a rally the whole day. My position in GILD was hedged (with a Covered Call) after a good run of the last 3 days, so my gameplan is to “roll up” my option so that I can still enjoy the rise in price — given that there is this megadeal in the biotech space with Pfizer buying Allergan.

Also just want to highlight the US market movements of recent days, and the phenomenal profitable plays
AAPL – Apple up 3.5% the last 3 days, even up by $3.5 just yesterday!
WMT – Walmart up 7% the last 3 days
GILD – Gilead a biotech company up 5.8% the last 3 days
(I posted about buying this in this post)

These gains are just on the stock ownership, what more with Options strategies that could readily give you – with this kind of price action – a return of 400% in just 1 day! Say spend 20c for a 117 AAPL Call Option expiring this week, and the next day the 117 Call Option is worth 1.08 or 440%. (See the images in this post). This kind of trading opportunities exists …. not yet in the Philippine Market unfortunately, but in the US market.

So don’t waste any more time. Register for the full US Investing workshop! You can still avail of the Early Bird Rate of 5,000 pesos and I will let you attend the the Low-Risk High-Reward Investing Workshop (where we teach creating a profitable system and assessing the market / business environment) for just another 1000 pesos (normally 3,000). This is because I really want you to be prepared for the opportunities and the business of trading in the biggest market in the world.

So again here are the details,

Dec 5, 2015
830am – 12nn Low Risk High-Reward Investing Workshop
1pm – 5pm US Investing Workshop
2/F Ortigas Library Conference Rm, Ortigas Bldg, Ortigas Ave. Pasig City.

Just some of the fantastic content in our workshop
 The U.S. Financial Universe
 How Big Money Plays the Game
 How to Find Your Edge
 The Best Stocks to Invest On and Trade
 Effective Long and Short Strategies
 Generating a Monthly Income Using Stocks You Already Own (Thru Options Contracts)
 Trading Examples
 Opening a U.S. Brokerage Account
 Tools and Resources for Investors

Email me at charmel@highheeledtraders.com to register and for the instructions to make payment and other pre-workshop resources.



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Stirred But Not Shaken

November 17, 2015

Paris terrorist attack last Friday was admittedly very disturbing. It was a multiple and coordinated attack after all. From previous experience, I decided it would be better for my trading that I distract myself. You see, a negative or fearful emotion can easily cloud decision-making. I offered prayers but unlike before, I did not read a lot of what happened. Since it was a weekend, I made a conscious effort to refresh and enjoy myself, as come Monday, I have to be focused to deal with it.

I am currently holding GILD, which is a biotech stock. I decided based on it’s PE which is below 10, that it was ripe for bargain-buying, and though at the start it was up by 30c or so, by mid-morning when the market settled it had dipped to 80c, which was not a happy development but noting that “time of day” was around 10am, after the recovery from negative opening (while the stock was diverging – meaning it was positive), there there was a sense of peace for me to leave it alone, unhedged, thinking that the worst is over, and bargain buyers could step up to scoop up the stock with the very attractive PE and soon will be paying dividends. I slept and woke up to find it up by over $1.

Stocks that moved are Energy going up, and Airline / Travel stocks down.

The global markets also dipped at the open on the tragedy but as the day progressed it had found its bearing, we extend our sympathies to Paris, and closed the day strongly, investors might have been “stirred but not shaken”. (Inspired by that line, enjoy this James Bond movie clip)

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Performance Enhancers

November 11, 2015

Sometime last week my daughter threw a tantrum,,, like when I was getting ready doing my “ritual” or procedure to prepare for trading as it was half-hour before the opening bell. My son was begging me, begging me to make her stop that whiny, loud crying she was doing. I tried to make her stop by asking her what’s wrong, in a calm voice. But she seems bent to make us plead and give her anything she wants, to bow in submission forever and ever. And me being mom – well, I can’t let her. I am not to be overpowered by a six year old kid. No. Way. The trick is to show that I can throw a bigger tantrum than her! LOL. While I am not one for drama, this was meant to teach her a lesson. But boy, was I tired after that!

Suffice it to say, that the markets opened without me, and well, I have to summon all my training to get back into a mental state that will let me trade in peace! My sister said, I have to know how to be a better actress. So I actually don’t get “emotionally spent” but the display of emotion is there. Good point.

Now, how do you actually get to achieve Peak Performance — ahhhh, my beloved Dr Van Tharp has the Peak Performance Homestudy Course has 5 chapters of detailed material for that. I recommend it with my life! He says there is actually a way that our mind works better, our overall psychology is better primed when we maintain a mental state that is supportive to success. When we are flustered, anxious, worried or angy, that doesn’t help decision-making at all. You need to shake it off! Plus here’s another great resource about how to achieve peak performance by means of rituals in “Barking Up The Wrong Tree”. http://www.bakadesuyo.com/2015/10/ritual/

Dancing also helps… get those happy hormones going…


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The Dirty “D” Word

November 10, 2015

Last night was a bit of an over-reaction I think, the OECD projected growth to slow down, and that prompted nervous selling once again. Nonetheless, I have the funny feeling that US interest rates, recently being talked up to be a “live possibility” from almost all US Federal Reserve officials, is likely to be bumped further. I’ll hazard a guess — it’s going to be concern about “deflation”, you know the opposite of inflation. Instead of prices rising, prices are going down. Now that might excite people who love bargains, but think for a moment here. If something you bought today say $50 shoes, would be cheaper tomorrow ($48), you would tend to HOLD off, right?! (Well no, if I really really like it hehehe ) But let’s go to practical terms — when your whole grocery bill will be cheaper every week, then you are going to just want to enjoy that savings and buy every week, unlike if you know that prices will rise, people tend to buy more ie. in bulk and store them. Companies sure like that. Yes they do, because they can get to sell MORE of their products and then, they get back their capital for producing the said products, pay off their loans faster from their revenues (which cuts down their borrowing costs). Translates to bigger profit margins. Yeah we like that.

Now where there is no urgency, there is less money coming in. In this age of governments trying to control their spending, and only businesses are hiring, that paints a bad picture. They would tend to slow down their hiring too.

The US economy may have had jobs growth, BUT wage growth, the data that indicates how much more people can have “extra” to spend, is still a little too low. 2.5% year-to-date which they say is the highest since 2010 may be good news, (article here ) but I go, what can I really buy with 9cents extra?
0.09 cents x 40 hours x 4 weeks = 14.40 per month.

But, it’s still good news considering what’s out there like the the dire Chinese situation with falling prices and continuing economic decline.
But like I said, Deflation is dirty word, nobody wants it. I think they will want to hold off interest rates (and keep money on people’s hands to spend) to help speed up spending and ward off deflation. (UPDATE – No less than the IMF agrees with me, article here)

Just to share about one of my latest trades, GILD was down for most of last week but I saw 2 days that it was bouncing off the low of 106.5, and I’ve promptly bought some shares. It’s also in very low PE level > less than 10 so you can say and that’s what happened last night despite the big fall early in the session by the major indices, it was diverging and climbed steadily throughout the day. I love bargains!

I will be sharing my favourite bargain-hunting techniques in the market as well as the best investments for women.
“Learn to Invest Event … for Women Only” happening on November 21 at the Ortigas Bldg, Ortigas Ave. Pasig City.
Feel free to bring a friend ! Email me at charmel@highheeledtraders.com to reserve your slot/s.

And before I forget, I’ve partnered with Finance Manila (owned by data provider ADVFN UK) to help widen the opportunities for their members. I will be offering the Low-Risk High-Reward Investing Workshop back to back with US Investing Workshop with a fantastic 2 for 1 deal and more to celebrate the partnership. Check it out here:

So join us there!



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Well some really good news from the greatest investor Warren Buffett’s Berkshire Hathaway, the company doubled its profit for 3Q owing to no secret sauce but ketchup. Ahhaaa, in 2013 they bought ketchup maker H.J. Heinz and “embarked on an aggressive cost-cutting drive to boost margins. Then, in March, they engineered Heinz’s purchase of Kraft Foods Group Inc., creating the third-biggest food and beverage company in North America and a $4.4 billion windfall for Berkshire.” Article here

And because it’s Sunday I just thought I’d share some reflections the past week. I have been having more energy and focus in the market and continual study because of one thing — COMMITMENT. I have had to deal with house hunting, renovations etc so I am pulled in various directions. My social life has been so busy too. We all love our family, but things can get stressful in everyday life (and I won’t talk about having to deal with a mother-in-law! haha). So I was praying, Lord, please help me to have the energy, better health and focus so I can do my business well while I take care of my self and my kids. Answer to my prayers came to me with some articles I have been reading, one of those was “Barking Up The Wrong Tree” which is always a great read so I want to thank Eric Barker the writer of this blog. Check up his latest article “The Lazy Way to Stop Procrastinating” . However, I must say deep inside of us, we have that ONE reason or two, why we want to invest, why we keep studying and keeping up with the market, why we spend money to learn investing. That REASON is why we COMMIT. What is that reason for you?

My reasons are waiting for me to go on our Sunday roadtrip.

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